Your Business Message: How to Have a Clear One That Doesn’t Make People’s Head Hurt!
It’s hard for Entrepreneurs and Micro Business Owners (and larger ones too!) sometimes to figure out how to tell others “what they do”. How do you “stand out”, be clear and memorable without being too vague, or so detailed that it gives the people listening a migraine? Heather O’ offers some thoughts to consider, including what you can learn from “The Cheesecake Lady”
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