HeatherO

3 Reasons Why Using Facebook for Business is Good for You and Friends

HeatherO on 12 10, 2009

“I just use facebook for my personal stuff”, is a comment that I often hear when talking to people. That’s understandable, facebook is a platform where you connect with friends and family members.

That doesn’t mean that you can’t or shouldn’t use it to tell others about your business.

I don’t mean SELL SELL SELL! That will turn friends against you in a hurry!

BUT, here are 3 reasons why it benefits them as well as you IF you do it the right way!

1. It helps them to be aware of the value that you offer. They may know (or think they do!) what you “do” but that doesn’t tell them how knowledgeable you are, how you provide service to others, etc. They don’t usually “see you in action”.

2. It helps to maintain top of mind awareness. Reminding people that you exist is critical in business. Even your friends and family can “forget” or just not think about it when a referral opportunity arises. You can’t “touch” these prospective referrers multiple times a day, every day any other way (well, you could, but that would be…well, weird!).

3. It makes it easy for them to help. People want to help those that they like. They would like to help you, and help that friend who is looking for someone who offers what you do. Being present, and engaging regularly on facebook makes it easy for them to “introduce you”. They get in a conversation with a friend who mentions their need, or they ’see them there’ and remember that they mentioned a need and poof! In one fell swoop they can introduce them to you because you are all right there! No digging for your card, telling them to call you (which they never do!) or having to remember to email you, etc. It’s simple and easy!

Business has always been about people! Those who are successful in business have always been those who connect with others and ADD VALUE vs “selling”. This is a just another way that makes it simple and easy for you to add value, connect with others and make it easy for them do send you business! Now that’s win win!

For more on how to use Facebook for Business “the right way” be sure to visit on facebook at http://www.facebook.com/realheathero