Comments on: Measuring Social Media ROI is Like Mowing Grass

By: HeatherO

HeatherO — Thu, 07 Jan 2010 02:05:48 +0000

Thanks Sarah! Glad you liked it I always point out to Realtors (etal) that people (like you:) may not be ready for 10years, but will know a lot of people who are over the next years too!

I also use the small town analogy. In terms of marketing and in authenticity. In a small town you can't BS anybody, they know who you really are!:)

By: reallifesarah

reallifesarah — Thu, 07 Jan 2010 02:00:11 +0000

I LOVE this post, Heather! Establishing a relationship is so important, just for the relationship. For example: I am not looking for a new house right now at all. But if a realtor in Raleigh established a relationship with me now, then in 10 years, I may be ready to move. Who am I going to call?

I tell people that social media is a way to foster a “small town” marketing feel (doing business with your friends and neighbors) in a global market.

By: HeatherO

HeatherO — Wed, 06 Jan 2010 22:06:41 +0000

Thanks Paige! Glad you liked it :)

By: HeatherO

HeatherO — Wed, 06 Jan 2010 21:05:48 +0000

Thanks Sarah! Glad you liked it I always point out to Realtors (etal) that people (like you:) may not be ready for 10years, but will know a lot of people who are over the next years too!

I also use the small town analogy. In terms of marketing and in authenticity. In a small town you can't BS anybody, they know who you really are!:)

By: reallifesarah

reallifesarah — Wed, 06 Jan 2010 21:00:11 +0000

I tell people that social media is a way to foster a “small town” marketing feel (doing business with your friends and neighbors) in a global market.

By: HeatherO

HeatherO — Wed, 06 Jan 2010 17:06:41 +0000

Thanks Paige! Glad you liked it :)

By: PaigeTodd

PaigeTodd — Wed, 06 Jan 2010 14:19:44 +0000

Great post Heather…was not sure from title how you were going to make the connection, but you did it beautifully…well written and point well taken!