http://heathero.com/2010/07/sales-and-marketing-bad-definition/ Live Your Passion. Increase your value. Share Your Story Sat, 04 Feb 2012 04:11:00 +0000 hourly 1 http://heathero.com/2010/07/sales-and-marketing-bad-definition/comment-page-1/#comment-615 HeatherO Wed, 28 Jul 2010 20:44:12 +0000 http://heathero.com/?p=1451#comment-615 Thanks Bob! I love your point about sales being 'something that you do for someone' not 'to them'. I appreciate you taking the time to read and to comment. Thanks Bob! I love your point about sales being 'something that you do for someone' not 'to them'. I appreciate you taking the time to read and to comment.

]]> http://heathero.com/2010/07/sales-and-marketing-bad-definition/comment-page-1/#comment-614 Bob Wed, 28 Jul 2010 20:29:39 +0000 http://heathero.com/?p=1451#comment-614 Hi Heather, thank you for your mention of John David Mann's and my book. With regards to your article and what "is and isn't" and, just as importantly, what is "thought to be something"...it all comes down to definitions, or premises. To paraphrase Ayn Rand, "even the best logic, if based on a false premise, can never lead to a correct conclusion." If one defines sales as something you do "to" someone, they will think of what they do differently than if they define sales as something you do "for" someone. Thank you for a very interesting article. Hi Heather, thank you for your mention of John David Mann's and my book. With regards to your article and what “is and isn't” and, just as importantly, what is “thought to be something”…it all comes down to definitions, or premises. To paraphrase Ayn Rand, “even the best logic, if based on a false premise, can never lead to a correct conclusion.” If one defines sales as something you do “to” someone, they will think of what they do differently than if they define sales as something you do “for” someone. Thank you for a very interesting article.

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