Archive for the "Social Soup" Category

Google Buzz, Email, Facebook…Cheesecake Soup?

heathero on 02 9, 2010 | Comments

Google Buzz, Email, Facebook...Cheesecake Soup?

The latest news in the social networking and technology worlds is that Google and facebook continue to go 'head to head' competing for YOUR time, your eyeballs, and your data. Word has spread like

Read More

Facebook Redesigns Layout – Feb 2010 Design Changes

HeatherO on 02 5, 2010 | Comments

Facebook Redesigns Layout - Feb 2010 Design Changes

[caption id="attachment_1085" align="alignleft" width="300" caption="photo from http://mathewsanders.posterous.com/"][/caption] Yes, more facebook changes are on the way! Don't panic! It's all go

Read More

How to Create a Useless Facebook Fan Page

HeatherO on 01 25, 2010 | Comments

How to Create a Useless Facebook Fan Page

Facebook is all the rage. Like many, I can attest to the power of it. It truly is a powerful place! (*currently 96% of my business comes through facebook*) First let's talk about reasons for

Read More

Overcoming Social Media Overwhelm

HeatherO on 01 11, 2010 | Comments

Overcoming Social Media Overwhelm

Did you miss my guest appearance on blog talk radio discussing how to not be overwhelmed by social media? Listen here! [hana-code-insert name='bev_blogtalk1' /]

Read More

Measuring Social Media ROI is Like Mowing Grass

HeatherO on 01 6, 2010 | Comments

Some days I think if I hear one more person say "ROI" and "Social Media" in the same sentence, I think I'll scream. But I don't. I don't because I get it. I get that people think that social m

Read More

Social Media is for Conversation, Not a Bulletin Board

HeatherO on 01 5, 2010 | Comments

Social Media is for Conversation, Not a Bulletin Board

For many people social media feels like another "todo", is treated like another marketing channel, and is about as effective as newspaper advertising in 2010. Why? Because they treat it like a "tod

Read More

When it Comes to Social Networks and The Internet, Silence Speaks Louder Than Words

HeatherO on 12 23, 2009 | Comments

When it Comes to Social Networks and The Internet, Silence Speaks Louder Than Words

There are articles and posts and 'news' stories at every turn about how bad social networking can be for your reputation, getting jobs, etc. While I understand that 'sensationalizing' sells (according

Read More

3 Reasons Why Using Facebook for Business is Good for You and Friends

HeatherO on 12 10, 2009 | Comments

3 Reasons Why Using Facebook for Business is Good for You and Friends

"I just use facebook for my personal stuff", is a comment that I often hear when talking to people. That's understandable, facebook is a platform where you connect with friends and family members.

Read More

How I Realized the “Power of Twitter”

HeatherO on 11 16, 2009 | Comments

I first discovered how powerful twitter was on November 26 2008. I had signed up months before, and was dabbling, but like most people, I felt lost and confused by it. I was spending the holiday w

Read More

Are Your Tweets LinkedIn? (There’s an app for that!)

HeatherO on 11 11, 2009 | Comments

Are Your Tweets LinkedIn? (There's an app for that!)

Linkedin just became more relevant and interesting for a lot of people! The new integration between twitter and LinkedIn is simple, yet powerful! Simple in the sense that this isn't some 'new ma

Read More